THE PRODUCT

What is PocketThis™?
PocketThis is the simple, wireless solution that allows the “professional on the go” to CAPTURE, ACCESS, and most importantly ACT on information while mobile. Most users do not need or want to navigate the entire Internet on their wireless phone or PDA screen, but they do want portability for some of the information found on the Web or their personal computer, like phone numbers, driving directions and flight schedules.

PocketThis enables wireless subscribers to capture the information they choose from any source including the Internet, e-mail, wireless Web or voice applications with one simple keystroke. With PocketThis, users can capture the information they want from any device, access and easily act on that information on their mobile device.
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What does it mean “to pocket” information?
Through the PocketThis platform, wireless users capture the information from the Internet, their PC or other sources, and store it in their “Pocket.” At a later date, the users can access their individual Pocket via wireless phone, PDA or desktop and can act on the information with a single keystroke.

The user’s Pocket physically resides on a server owned by PocketThis, so users do not have to be concerned about needing more memory on any given device, like a phone or PDA.
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How does PocketThis™ help wireless users?
Multiple studies and anecdotal evidence suggest that current applications have forgotten the needs and desires of the wireless user. Today’s applications are technology-centric – pushing masses of generalized content on to small mobile screens and expecting users to act on this information using even smaller handset keys.

The PocketThis platform is designed with the wireless user in mind. Users have total control over the information that they would like to see on their mobile device.
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How is the information in my Pocket “live, intelligent and actionable?”
Live: There is no syncing involved with PocketThis. As soon as a user adds something to his or her Pocket, it is available via desktop, wireless phone or wireless-enabled PDA.

Intelligent: PocketThis anticipates, based on the type of data, what users want to do with the information they store. PocketThis recognizes names and places, and offers users options accordingly.

Actionable: PocketThis enables one-touch actions to capitalize on pocketed information. For example, if a user saved a restaurant phone number, he or she can press 1 to call the restaurant; press 2 for driving directions; press 3 for the nearest gas station; or press 4 to send the information via text message to a friend.
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How much does PocketThis™ cost?
PocketThis is a private-labeled product sold to wireless carriers. In most situations, wireless carriers will not charge additional fees for the service, because they will realize revenue from the additional minutes of wireless phone usage.
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Where does the “Pocket” reside? Do I need more memory in my phone?
The Pocket resides on a secure PocketThis server. All information on the server is confidential and a user can manage his or her own Pocket.

Users do not need more memory in their handsets or wireless-enabled PDAs, because while the pocketed information is available through these devices, when the user views the Pocket, he or she is connecting wirelessly to the PocketThis server, where the information is stored.
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What if I lose my phone?
A user’s Pocket is stored on the secure PocketThis server. Therefore even if the phone is lost, the user can access his or her information via desktop or another device, and it is very easy to recover the information through the user’s profile.
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Do I need to sync?
With PocketThis, there is no need to sync any devices. As soon as a user stores information is his or her Pocket, the information is available from multiple devices. The data in the Pocket are stored on the PocketThis server and remain live, as the information is updated within the source content, it is also automatically updated in the user’s Pocket.
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Does this work with a personal digital assistant (PDA)?
A user’s Pocket will be available through a wireless-enabled PDA in the future.
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THE COMPANY

Who is PocketThis?
PocketThis (www.pocketthis.com), based in Oakland, Calif., is pioneering wireless solutions that are user-centric, based on customer needs. Instead of merely re-formatting cumbersome Web content for mobile devices, PocketThis — through its wireless carrier partners – enables users to capture the information they want from the Internet or other sources, store it in a “Pocket” and easily access and act on it from a phone, personal digital assistant (PDA) or desktop.
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Which industries does PocketThis serve?
Wireless Carriers: PocketThis provides wireless carriers with its pioneering platform through a private-label model. Carriers can use PocketThis to retain and attract customers by offering it as a value-added service, making wireless Web as convenient as possible for their subscribers.

Wireless Users: PocketThis was created as a user-centric wireless solution. Each wireless user has total control over the information is in his or her Pocket, and each user can access Web information by phone, without having to navigate the entire Web on the handset.

Content Providers: PocketThis gives content providers a cost-effective way to make their information available wirelessly without incurring the development costs of reformatting their HTML text for wireless application protocol (WAP). Content providers that choose to be “pocket-enabled” can expand their site traffic even further.
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When was PocketThis founded?
PocketThis was founded in May 1999 by an experienced management team hailing from companies such as Firefly, Microsoft, Oracle, Wildfire and MarketSoft with the idea that existing wireless applications were headed in the wrong direction. The company launched at DEMO 2001, February 10-12, 2001, in Phoenix.
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How is PocketThis funded?
On February 12, 2001, PocketThis announced $10.5 million in funding from venture capitalists SBVC (formerly SOFTBANK Venture Capital Partners) and Arts Alliance as well as European telecommunications carriers Innovacom-France Telecom and Orange S.A.
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Does PocketThis sell data from my Pocket?
PocketThis will not sell information about an individual wireless user or the data from his or her Pocket to third parties.

All information kept in the PocketThis servers is confidential. For more information, please see the PocketThis privacy policy.
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