PHOENIX (February 12, 2001) PocketThis (www.pocketthis.com) today introduced an entirely new way to provide Web content to wireless users. The company demonstrated its new technology, also called PocketThis™, at the IDG DEMO 2001 Conference Technology Showcase.

PocketThis is unlike any other wireless Web solution introduced to date, because it gives users a virtual “Pocket” in which to store and quickly act on information that they choose from the Internet or desktop. PocketThis lets users choose the Web information they want to access on their wireless phones and wireless-enabled personal digital assistants (PDAs) and enables them to act on that information with one-touch options.

“PocketThis is about people, not devices. Instead of merely reformatting existing Web- or desktop-based technologies for use on wireless phones or PDAs, we have created a new technology from the ground up that enables users to capture, access and act on specific information that they choose,” said Nancy Benovich Gilby, president, CEO and co-founder of PocketThis. “The commitments that we have secured from our customers, venture capitalists and European partners are a testament to the uniqueness of our approach and the prospects for our company.”

The Product

While most wireless applications are technology-centric, focused on reformatting existing Web content for additional devices or syncing information from multiple devices, PocketThis is pioneering user-centric wireless solutions. The company conducted in-depth studies of wireless users’ behavior to develop a solution that meets users’ needs. The solution is sold on a private-labeled basis to wireless carriers worldwide. Using his or her Pocket, a user can

• capture information from the Internet or other sources;
• access it from a phone, personal digital assistant or desktop; and
• act on it with one-touch options.

PocketThis makes it easy for users to act on the pocketed information by making the content:

• live – updates automatically without syncing;
• intelligent – anticipates a user’s additional needs; and
• actionable – allows one-touch actions to capitalize on pocketed information.

“PocketThis provides a key solution to the wireless Web dilemma by giving users the ability to mobilize the information that they choose,” said Jim Forbes, executive editor, DEMO Letter and executive producer, DEMO conferences for IDG. “Wireless carriers that adopt the PocketThis platform can provide compelling content immediately and establish the infrastructure that meets the users’ current and future needs.” PocketThis was one of 77 companies, selected from a pool of 800, that presented at the prestigious DEMO conference this year.

“The wireless Web is going to be a very important channel for accessing information in years to come, but, so far, methods of obtaining data by wireless devices have been more hype than reality,” said Jeff Kagan, an independent telecom analyst. “PocketThis has developed a unique and easy-to-use format for capturing – and using – the information you want from the Web through your wireless device.”

Investors and Customers

“Core to the Orange vision is helping people communicate and access whatever they want, wherever they are,” said Rich Miner, vice president for OrangeImagineering, a division of Orange S.A. “PocketThis innovative services humanize the current technology for wireless data to help us to achieve this goal. PocketThis simplifies and reduces the time to access mobile data more than any other technology or product I have seen. We are excited to be working with PocketThis on potential deployments in Orange markets.”

“We believe that PocketThis will rapidly change the way consumers use wireless Internet functionality. Surfing the Web on a handset can be a time-consuming and frustrating experience,” said Greg Galanos, principal managing director, SBVC. “With PocketThis, the user takes control of the Web in a personalized fashion, radically changing the wireless Web into an interactive, personal experience. PocketThis lets you pocket the parts of the Web that you really care about and leave the rest behind.”

About PocketThis